Each time we use Facebook, we perform labor, which is to say that we create value. There is no material product,but what we do produces cultural knowledge, shapes opinion and ultimately directs the flow of capital. Facebook has taken our relationships with one another and monetized it, turning our interactions into advertising opportunities. It relies on us to provide content, in the form of videos we shoot, articles we like, screeds we write, places where we check in and comments we post. Without our labor, it has no value; nor would it make any money (hence why Facebook includes the number of new and active users in each quarterly report). Which leads to the great deception of Web 2.0: We aren’t Facebook’s clients; corporations are.
Is it time to quit Facebook? Leave your comments below.