How Google is transforming disaster relief

Since Typhoon Haiyan tore through the central Philippines earlier this month, loved ones around the world have posted more than 107,000names to Google’s Person Finder. Missing-person lists are nothing new, but in any given disaster, they were often difficult to search or find at all. If relief work could be considered an industry, then Person Finder is an example of what Google does best: disrupt an inefficient one.
“We try to use friendly terms, disruptive has negative connotations,” Pete Giencke, an engineer on the Google Crisis Response team, told America Tonight.
Google isn’t trying to beat down the competition, but help it scale up.
“These organizations spring up, and they’re doing the right thing,” Giencke said. “The easiest tool, maybe it’s a spreadsheet, maybe it’s Facebook. These tools don’t scale very well – 200,000 names in a spreadsheet, a Facebook page with 10,000 posts.”

Read more
Photo:The homepage of Google Person Finder for Typhoon Haiyan Google

How Google is transforming disaster relief

Since Typhoon Haiyan tore through the central Philippines earlier this month, loved ones around the world have posted more than 107,000names to Google’s Person Finder. Missing-person lists are nothing new, but in any given disaster, they were often difficult to search or find at all. If relief work could be considered an industry, then Person Finder is an example of what Google does best: disrupt an inefficient one.

“We try to use friendly terms, disruptive has negative connotations,” Pete Giencke, an engineer on the Google Crisis Response team, told America Tonight.

Google isn’t trying to beat down the competition, but help it scale up.

“These organizations spring up, and they’re doing the right thing,” Giencke said. “The easiest tool, maybe it’s a spreadsheet, maybe it’s Facebook. These tools don’t scale very well – 200,000 names in a spreadsheet, a Facebook page with 10,000 posts.”

Read more

Photo:The homepage of Google Person Finder for Typhoon Haiyan Google

  1. grassangel reblogged this from minionier
  2. lifeasbryan reblogged this from aljazeeraamerica
  3. twelves-swearfest reblogged this from elphabaforpresidentofgallifrey
  4. nebulaeyes reblogged this from destiel-with-the-doctor
  5. minionier reblogged this from wrench-wench
  6. wrench-wench reblogged this from apocalypsecanceled
  7. destiel-with-the-doctor reblogged this from elphabaforpresidentofgallifrey
  8. lokivendetta7 reblogged this from elphabaforpresidentofgallifrey
  9. silencewillautumn reblogged this from elphabaforpresidentofgallifrey
  10. vantwinblade reblogged this from lilacblossoms
  11. phuynhlong reblogged this from elphabaforpresidentofgallifrey
  12. kiwitaboo reblogged this from elphabaforpresidentofgallifrey
  13. elphabaforpresidentofgallifrey reblogged this from lilacblossoms
  14. lilacblossoms reblogged this from apocalypsecanceled
  15. everbright-mourning reblogged this from apocalypsecanceled
  16. rendzina reblogged this from aljazeeraamerica
  17. matt3131 reblogged this from aljazeeraamerica
  18. subtledge reblogged this from aljazeeraamerica
  19. beeisadork reblogged this from aljazeeraamerica
  20. ileftmyloveonmars reblogged this from aljazeeraamerica
  21. apocalypsecanceled reblogged this from aljazeeraamerica
  22. irvin-rojas reblogged this from aljazeeraamerica
  23. productoftheinternet reblogged this from aljazeeraamerica
  24. daggerpen reblogged this from aljazeeraamerica