Imagine a football game with no commercials.
The mere idea would strike fear into the hearts of ad agencies across the country and deeply sadden the millions of Americans who are looking forward to Sunday’s Super Bowl just to see what the this year’s lot of cute kids, talking animals and scantily clad ladies.
A 30-second ad during the Super Bowl is selling for a reported $4 million, and living rooms will be filled with people shushing each other when the action on the field pauses and the commercials start. The game has been built, in many ways, around the ability of advertisers to stop the action and pay for the time to have their messages aired.
It truly is the American way.
Photo: Kia Motors America